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Who we are, What we value
At Hike It Florida, our mission—changing people’s lives through exceptional travel—compels us to make a positive impact in the lives of our clients, our communities, and ourselves.
Our core values keep us focused on that mission and inform every choice that we make:
I INTEGRITY guides our work and the relationships on which our work and success hinge
M Travel is MAGIC and we hold the wand. Dazzle and delight. Be tireless in the search for places and experiences that will take a traveler’s breath away.
P PASSION for travel is the reason why we’re here. Let that blast through loud and clear—in your thoughts, your words, and most importantly, your actions.
A ACTION is where it happens. Take personal pride in diligent follow-through, timely execution, and expert delivery—our hallmarks of excellence.
C CONNECTION enlivens us as human beings and makes our work meaningful. Truly connect with your clients and peers, our providers and industry, and of course, the world around us, near and far.
T Know what is TRUE for Hike It Florida, find what is true for you, and make possible what is true for others.